GUINNESS 'A TASTE OF HOME'
Sometimes, influencer marketing is about going above and beyond for our brand's ambassadors. After all, how we treat them is a reflection of how we treat our audience.
So when Guinness asked us to do something special for one of their fav brand advocates - ex-One Directioner Niall Horan- we did something never done before.
As he was on tour, far away from Ireland, we created a one-of-a-kind beer to fight homesickness. A beer that tasted like home.
After interviews with Niall's family and friends and even some analysis of his hometown air, we made the unique brew with flavours that triggered Niall’s childhood memories by using ‘Conditioned taste aversion’ (I love cinnamon because my brain associates it with grandma’s apple pie).
We named the beer 'This town brew' to honor one of his singles (This Town) and his actual hometown Mullingar, Ireland.
We gifted the crate of beers to Niall as a present for his new album 'Heartbreak weather'.