VOXI 'feed your curious'
VOXI came to us looking for a fresh rebrand that was social and Gen - Z first. So we delivered a new look & feel and 360 campaign that celebrated the weird and wonderful world of the generation that questions everything.
Feed Your Curious needed to be relevant in today's digital landscape so it was based on real-time trends.
This meant scripting, shooting and editing the whole thing in about 6 weeks so that everything was still current in social media at the time of the launch. Big job.
Our digital and IRL rebrand celebrates a journey into the unknown, a deep dive into the 'Outernet' or 'that moment where you end up watching someone crocheting in a dinosaur costume at 4am'. That's what we had in mind: not just a new look, but a new type of content.
